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According to McKinsey, half of consumers call healthy eating a top priority. Today’s health-conscious consumer is driving all new dietary habits. They are passionate about embracing health in many aspects of their lives, and food is a huge part of this. Food is identified with a much wider variety of health benefits and concerns. Consumers are looking for specific foods to benefit their health, and to support their self-care strategies. It is why the vegan and organic sectors continue to gain pace, with the functional benefits of the foods consumed now of equal importance to the nutritional value offered. And, with an estimated global value of £26.5bn, the retail health market is growing by 8.1% year-on-year.

So how can buyers from Europe’s top retailers, food service, health and organic distribution channels find the next healthy eating trend? The 8th annual edition of Europe’s leading free from trade exhibition is the best place to discover all the latest product developments. Over the years hundreds of ingredient formulations and more have joined the FFF&HI community and there is no better place to take advantage of the sourcing, networking and learning opportunities freely available for all attendees. Discovering the most sought-after healthy products couldn’t be easier at the Free From Food and Health Ingredients, where attendees can also gain insights from industry professionals. It is a one-stop shop to discover the latest trends, market analysis, best practice and more.

Free From Food 2024

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