“Against all expectations, we put on a high-quality, attractive and well-attended exhibition!”
Despite the tightened measures as a result of increasing COVID-19 infections, Free From Food Expo 2021 opened its doors in the Amsterdam RAI on 23 November. Around 4,000 international food professionals attended this two-day food expo. They described the trade fair as “atmospheric, inspiring and high-quality”. The next edition is already scheduled for Autumn 2022 – again in the Amsterdam RAI.
'Tegen alle verwachtingen in een kwalitatief zeer goede en sfeervolle expo’
Ondanks de aangescherpte maatregelen als gevolg van de toenemende coronabesmettingen, opende Free From Food Expo 2021 op 23 november toch haar deuren in de Amsterdamse RAI. De tweedaagse foodexpo kreeg desondanks het vertrouwen van zo’n vierduizend internationale foodprofessionals, die de vakbeurs beschrijven als ‘sfeervol, inspirerend en van hoge kwaliteit’. De volgende Amsterdam-editie staat dan ook al gepland voor najaar 2022.
Verantwoord en duurzaam moet wél daadwerkelijk smaken en smoelen
Voedingstrends die zo’n anderhalf jaar geleden nog voorzichtig in opkomst waren, zijn nu groter dan ooit. Gezonde en duurzame voeding is prioriteit geworden en dit brengt een hogere standaard in kwaliteit, smaak en textuur met zich mee. Om hieraan te kunnen voldoen, is samenwerking in alle lagen van de voedingsbranche essentieel.
De afgelopen achttien maanden zijn we meer en meer na gaan denken over ons voedsel en waar dit vandaan komt. Het uitbreken van de pandemie heeft consumenten in versneld tempo bewust gemaakt van het belang van de eigen gezondheid en die van de planeet. Een ‘schapje verantwoorde voeding hier en daar’ voldoet dan ook allang niet meer. Ook in de reguliere schappen worden producten met zo min mogelijk bewerkingen en kunstmatige toevoegingen steeds meer mainstream.
The trend towards all-natural food and ingredients is not new, but is becoming a “must-have” for food companies, like food safety. Plant-based is another trend. TOP started 15 years ago with plant-based food – particularly plant proteins – combined with a low sugar, low carbohydrate approach. It’s now accelerating through the entire food chain. Convenience is becoming an ever stronger part of retail, especially in mainland Europe. We work with our clients to ensure the optimum balance between productive operations, an efficient supply chain, and an adequate product shelf life, which in reality means 2-3 weeks.
Sustainability, naturalness and mindful nutrition. In practice the latter means non-animal, low caloric, ethical and climate-friendly. There is an increased level of environmental and health consciousness amongst consumers. Plant-based products, produced and processed in a sustainable manner, as well as those with health-promoting benefits, are the main focus here.
In the aftermath of “plant-based” becoming a household phrase, what space does a vegan positioning have and how to we expect the claim to be utilized in future?
The Zero Carb Company of Wageningen in The Netherlands claims to have produced the world’s first bread containing zero carbohydrates and zero gluten. And this is just the first step on their journey: a full range of zero-carb gluten-free bakery products is just around the corner.
‘Supermarktkanaal inmiddels belangrijkste afzetpunt’
De totale omzet in glutenvrije voeding is de afgelopen vijf jaar meer dan verdubbeld. Glutenvrij is daarmee één van de sterkst stijgende categorieën binnen het supermarktkanaal. Het Italiaanse merk Schär is internationaal én in Nederland marktleider in glutenvrije voeding, en wil ook de komende jaren de drijvende kracht zijn in de categorie.
Free From Functional & Health Ingredients is supporter of the Dutch National Campaign: ‘De Week Zonder Vlees’. This Dutch initiative 'De Week Zonder Vlees' (March 8 - 14, 2021) believes that eating meat every day is outdated and wants to promote a flexitarian diet, in which meat and fish are alternated with vegetarian or vegetable dishes. More often, not eating meat or fish for a day is a small effort with a huge positive impact on people, animals and the environment.
Albert Heijn will be expanding its range of vegetarian and vegan products significantly this autumn. The Dutch supermarket chain is thus responding to the increasing demand for plant-based products.
Oriol Sans of ADILAC shares his insights on the well-known but limitedly catered to intolerance of lactose. Approximately 65 percent of the population is lactose intolerant, and although the supply in dairy alternatives is growing, there is still a lot to be gained. More transparency and healthy substitutes are just some of the desires of this group.
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Simona Bernatonyte is Food and Nutrition market research analyst at Euromonitor International. She coordinates research projects within food industry in several Eastern Europe countries and monitors key consumer trends and market developments, with a particular interest in health and wellness categories. She also produced multiple country analyses on income and expenditure patterns globally.
Read the whole article here.
Lately, vegetarian and vegan products have gone beyond expectations in terms of hype and media coverage. This put them in the spotlight of not just the consumers, but many food manufacturers and market researchers as well. We at Euromonitor International have been working hard to develop new ways of measuring the impact and online market penetration of products with specific claims or labels, such as vegetarian or vegan.
A sustainable world starts with good food. De Smaakspecialist has made it their mission to create innovative and highly valued quality products, that are available and created for the customers and therefore take the responsibility to take good care of the earth. With unique products such as RawBars and vegan Honee, they cater to the customer that shares their mission. To explain their concept further we interviewed Pieter Priem, marketing manager at de Smaakspecialist.
This year Dawn Foods makes its entrance to the Free From Functional & Health Ingredients Expo. The international bakery supplier, with its origin in the United States, provides tailor-made solutions for artisanal bakeries, foodservices and manufacturers for more than 100 years already. Dawn's unique approach? Developing innovative ingredients and creating inspiring and tasty concepts, based on customer and consumer trends and insights - helping Dawn's customers to make the special moments in life, truly special and sweet. Read the full interview with Merel van Zon, Marketing Manager BENELUX, Dawn Foods..