The gaining free-from and vegan movements have resulted in a significant upsurge in the plant-based food and drink markets across Europe. Discover more about this segement in the show.
Consumers are choosing for Vegan Products and Vegan is Free From. Vegan junk food in particular, such as pizzas, burgers, kebabs, grilled cheese and fried foods, is becoming increasingly mainstream and widely available in fast food outlets.
Today’s health-conscious consumer is driving all new dietary habits. They are passionate about embracing health in many aspects of their lives, and food is a huge part of this. Food is identified with a much wider variety of health benefits and concerns.
More and more free from products at the show are produced with natural ingredients, great segment at the show.
Consumer factors are driving the demand for functional foods such as aging populations, sport and healthy lifestyles, concerns over obesity and a growing focus on nutritional value.