▶ Follow Us


The gaining free-from and vegan movements have resulted in a significant upsurge in the plant-based food and drink markets across Europe. Consumers not only have a heightened awareness about their health and well-being, but also the negative impacts of meat consumption on the environment. In the European grocery retail market, the increase in plant-based product listings, such as dairy alternatives, demonstrates the diversification of the market, and the opportunity for brands to appeal to a growing segment of flexitarian consumers, who are striving to introduce more plant-based foods into their diets.

Despite the buzz generated by vegan diets, many consumers are finding the balance by consuming more plant-based foods, and rather than eliminating animal ingredients, reducing them significantly. This has driven new product innovation, with a range of plant-based food trends capturing consumer attention, from fish-free alternatives to vegan cheese, egg substitutes and more.

So how can buyers from Europe’s top retailers, food service, health and organic distribution channels find the next plant-based trend? The 8th annual edition of Europe’s leading free from trade exhibition is the best place to discover all the latest product developments in the plant-based sector.

Over the years hundreds of ingredient formulations and more have joined the FFF&HI community and there is no better place to take advantage of the sourcing, networking and learning opportunities freely available for all attendees. From vegan snacks, dairy-free cheese, meatless steaks and fish-free tuna, discovering the most sought-after plant-based products couldn’t be easier at the Free From Functional and Health Ingredients Expo, where attendees can also gain insights from industry professionals. It is a one-stop shop to discover the latest plant-based trends, market analysis, best practice and more.

To find out more about the plant-based exhibitors joining this year’s line-up, find the Plant-Based Exhibitors List here.
If you’re interested in exhibiting at the Free From Functional & Health Ingredients Expo, pre-book your stand today.

Free From Food 2024

Follow us on social media