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Topic: Plant-based, the new normal? Perspectives on consumer demands and future directions
Description: Plant-based is no longer the niche market it once was, as consumers focus their attention on health, nutrition, and sustainability. But, who exactly is boosting the growth of plant-based market, and what motives are significant in shifting consumer behaviour towards alternative proteins? In addition, why are plant-based products attracting some consumers, while others do not seem persuaded enough to include them in their diet? Finally, is plant-based a friend or a foe? Deep-dive in current research provides useful insights.

Speaker: Marija Banovic
Theatre: Vegan & Plant-Based

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